Frankly, it's pathetic.'Ĭomparing Gawker Media's prospects to the behemoths, Denton noted: 'We're more ruthless.'ĭenton has been shedding many of Gawker Media's blogs, selling off Idolator, Gridskipper and Wonkette. Meanwhile, their answer to the worst downturn since the 1930s is a 7% cut. 'We were up 39% in the year to November - but even we are planning on a 40% decline in the ad market over the course of the cycle.
'What the hell do they think they're doing?' he told me when we talked Thursday in a corner of the Gawker headquarters, in the heart of New York's fashionable SoHo neighborhood.